Development of a Company Profile Website Using Wordpress CMS as a Promotional Tool at PT AMD Academy Indonesia

Abstract

The formulation of this research problem includes the development of a website tailored to the company’s
needs and characteristics, the assessment of its quality, and the evaluation of its effectiveness as a promotional tool. The
objective of this research is to develop, evaluate the quality, and measure the effectiveness of a website as a promotional tool.
The research employed the R&D (Research & Development) method using the waterfall model, which encompassed the stages
of analysis, design, implementation, testing, and maintenance. The test results revealed that the company profile website of PT
AMD Academy Indonesia Malang featured an attractive, responsive, and user-friendly design. It was rated highly in terms of
usability, information quality, and service interaction. Furthermore, this website proved to be an effective promotional tool.