Improving Instagram Story Content Using Canva as a Promotional Tool for Kayla Laundry Pandaan Pasuruan

Abstract

This study aims to improve Instagram Story content for Kayla Laundry using the Canva Pro application.
It addresses issues such as limited coverage of laundry service packages, unappealing and non-interactive designs, and
inconsistent content updates. Data were collected using action research methods, including interviews, observations,
questionnaires, and documentation. The effectiveness of the Instagram Story content as a promotional medium was evaluated
using the EPIC Rate, which produced a score of 4.5, indicating high effectiveness. The findings indicate that Instagram Story
content can be optimized through live broadcasts and interactive features to effectively communicate the benefits of laundry
services and strengthen brand awareness. Consequently, the redesigned content on the @kayla_laundry account, developed
using Canva Pro, has the potential to significantly enhance Kayla Laundry’s promotional effectiveness. This improvement is
reflected in the account's highlights and performance insights. Notably, the @kayla_laundry Instagram account, which initially
had only 77 followers, experienced an increase to 182 followers following a higher frequency of Instagram Story uploads by
the author.