Designing a Business Model Using the Business Model Canvas Approach for Strategic BMC Formulation

Abstract

This study aimed to identify the business strategies implemented by UD Keripik Singkong Cap Lumba-
Lumba and to develop a strategic business model using the Business Model Canvas and SWOT analysis. This study employed

a qualitative research design, with data collected through interviews, observation, and documentation. The data were analyzed
using a descriptive qualitative approach. The study begins by identifying the current business strategy, followed by sorting and
categorizing the data based on the elements of the Business Model Canvas (BMC). This process is integrated with a SWOT
analysis to construct a strategy matrix, which is subsequently mapped back onto the BMC framework. The findings reveal that
UD Keripik Singkong Cap Lumba-Lumba employs a marketing mix that emphasizes product quality. The SWOT analysis
identifies strengths such as high product quality and the pivotal role of distributors; weaknesses including the absence of special
pricing and the simplicity of the production process; opportunities such as access to nationwide markets; and threats stemming
from intense competition. The implications of the study suggest enhancements in customer relationships, distribution channels,
value propositions, and other elements of the Business Model Canvas (BMC). This research offers a novel approach by
integrating SWOT analysis into the BMC framework to facilitate more comprehensive strategy formulation.